Relationship between service quality dimensions and parents satisfaction in KEMAS preschool (IR)

This research aimed to identify the relationship between six dimensions of service quality with the parents' satisfaction in Community Development Department (KEMAS) preschool in Tanjong Malim district. The population of this study was the parents who send their children to the ten selected ofK...

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Main Author:	Lily Muliana Mustafa
Format:	thesis
Language:	eng
Published:	2016
Subjects:	LC Special aspects of education
Online Access:	https://ir.upsi.edu.my/detailsg.php?det=2818
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id	oai:ir.upsi.edu.my:2818
record_format	uketd_dc
spelling	oai:ir.upsi.edu.my:28182020-02-27 Relationship between service quality dimensions and parents satisfaction in KEMAS preschool (IR) 2016 Lily Muliana Mustafa LC Special aspects of education This research aimed to identify the relationship between six dimensions of service quality with the parents' satisfaction in Community Development Department (KEMAS) preschool in Tanjong Malim district. The population of this study was the parents who send their children to the ten selected ofKEMAS preschools. 125 parents as the respondent to answer the questionnaires regarding the service quality provided. The research design chosen SERVQUAL instrument and added one new dimension; Islamic values. All these six dimensions; tangibility, reliability, responsiveness, assurance, empathy and Islamic values being analysed to identify the level of service quality in KEMAS preschool and the relationship towards the customer satisfaction. Correlation analysis found that all dimensions except Islamic values have significant relationship with the overall service quality. The multiple regression analysis found only responsiveness and Islamic values have significant impact towards the overall service quality. The findings can be used to enhance the service quality of KEMAS preschool to compete with other private preschool and public preschool. The exposure of the importance of Islamic values being explained to give awareness towards parents, preschool managers and teachers about the benefits for children at the early age. Thus, recommendations to the parents, KEMAS preschool institutions and academicians to help the increasing service quality with the additional new dimension; Islamic values. 2016 thesis https://ir.upsi.edu.my/detailsg.php?det=2818 https://ir.upsi.edu.my/detailsg.php?det=2818 text eng closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi N/A
institution	Universiti Pendidikan Sultan Idris
collection	UPSI Digital Repository
language	eng
topic	LC Special aspects of education
spellingShingle	LC Special aspects of education Lily Muliana Mustafa Relationship between service quality dimensions and parents satisfaction in KEMAS preschool (IR)
description	This research aimed to identify the relationship between six dimensions of service quality with the parents' satisfaction in Community Development Department (KEMAS) preschool in Tanjong Malim district. The population of this study was the parents who send their children to the ten selected ofKEMAS preschools. 125 parents as the respondent to answer the questionnaires regarding the service quality provided. The research design chosen SERVQUAL instrument and added one new dimension; Islamic values. All these six dimensions; tangibility, reliability, responsiveness, assurance, empathy and Islamic values being analysed to identify the level of service quality in KEMAS preschool and the relationship towards the customer satisfaction. Correlation analysis found that all dimensions except Islamic values have significant relationship with the overall service quality. The multiple regression analysis found only responsiveness and Islamic values have significant impact towards the overall service quality. The findings can be used to enhance the service quality of KEMAS preschool to compete with other private preschool and public preschool. The exposure of the importance of Islamic values being explained to give awareness towards parents, preschool managers and teachers about the benefits for children at the early age. Thus, recommendations to the parents, KEMAS preschool institutions and academicians to help the increasing service quality with the additional new dimension; Islamic values.
format	thesis
qualification_name
qualification_level	Master's degree
author	Lily Muliana Mustafa
author_facet	Lily Muliana Mustafa
author_sort	Lily Muliana Mustafa
title	Relationship between service quality dimensions and parents satisfaction in KEMAS preschool (IR)
title_short	Relationship between service quality dimensions and parents satisfaction in KEMAS preschool (IR)
title_full	Relationship between service quality dimensions and parents satisfaction in KEMAS preschool (IR)
title_fullStr	Relationship between service quality dimensions and parents satisfaction in KEMAS preschool (IR)
title_full_unstemmed	Relationship between service quality dimensions and parents satisfaction in KEMAS preschool (IR)
title_sort	relationship between service quality dimensions and parents satisfaction in kemas preschool (ir)
granting_institution	Universiti Pendidikan Sultan Idris
granting_department	Fakulti Pengurusan dan Ekonomi
publishDate	2016
url	https://ir.upsi.edu.my/detailsg.php?det=2818
_version_	1747833034196910080

Relationship between service quality dimensions and parents satisfaction in KEMAS preschool (IR)

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