Relationship between reasons for outsourcing with awareness of outsourcing in internet marketing in small and medium industry (SMI) in Petaling Jaya (IR)
<p>Internet marketing is becoming a hot topic in every business sector and gradually it is playing a truly important role in all sectors related to marketing strategy. This research aims to measure the level of awareness of outsourcing internet marketing. On the other hand, the study i...
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| Format: | thesis |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=3338 |
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| Summary: | <p>Internet marketing is becoming a hot topic in every business sector and gradually it is playing a truly important role in all sectors related to marketing strategy. This research aims to measure the level of awareness of outsourcing internet marketing. On the other hand, the study intended to identify significant factors, which influence awareness of outsourcing internet among SME companies. Therefore, the researcher intends to investigate the variables, which influence the awareness of outsourcing Internet Marketing across a range of context materials. Meanwhile quantitative method used to collect all-important data supporting the research analysis. Cross sectional study has conducted by selecting sample of SME companies in Petaling Jaya area. 160 questionnaires collected and analyzed using statistical software SPSS version 22. The findings demonstrated that 56.9% of the respondents were at the high level, followed by 35% moderate and 8.1% were at the low level in term of awareness of outsourcing internet marketing. The results of the study suggested that improvement, revenue, future performance and cost turned to be significant predictors to awareness of outsourcing internet marketing. However, environment driven insignificantly influence awareness of outsourcing internet marketing.</p> |
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