Tourism service design: promoting Malaysian culture through national identity at Kuala Lumpur International Airport
Airport is a great place to exhibit local values and the spirits of a country. The purpose ofthis study was to explore how airports can become a potentially an immersive space that evokes thelocal culture to create a sense of place for travellers. Nine international participants wereselected from As...
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| Main Author: | |
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| Format: | thesis |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=4817 |
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