The effect of marketing mix strategies on customers purchase decision at Muslim Chinese restaurants among students in Selangor Malaysia
This study is conducted to examine the effect of marketing mix strategies on customerspurchasing decision at Muslim Chinese restaurants among students in Selangor. This studyadapted deductive and quantitative methods. The type of research used in this study iscausal research. Causal research is a ty...
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| Format: | thesis |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=5388 |
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