Promotional mix and customer choice to enroll at tuition centres in Tanjung Malim

This study was conducted to examine the relationship of promotional mix oncustomer choice to enroll at tuition centers in Tanjung Malim district. The populationin this study were the parents who sent their children to the five selected tuitioncenters. The sample consisted of 127 parents as responden...

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Bibliographic Details
Main Author: Nor Jamilah Ibrahim
Format: thesis
Language:eng
Published: 2019
Subjects:
Online Access:https://ir.upsi.edu.my/detailsg.php?det=6384
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