The mediating effect of customer inspiration between market orientation, satisfaction and loyalty among Proton users
The purpose of this study was to investigate the mediating effect of customer inspirationbetween customer-defined market orientation, customer satisfaction and customer loyalty amongPROTON users. The study was quantitative in nature. A Total of 357 responses was collected throughrandom sampling from...
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| Format: | thesis |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=6439 |
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