Exploring cultural differences in processing visual communication design on Islamic commodification in advertising

Visual communication design is a necessity in advertising. However, it carries differentinterpretations by different audiences. Therefore, this study was conducted to discoverIslamic commodification signs on advertisements, with attempts to understand the meanings of thosesigns, and to investigate t...

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Bibliographic Details
Main Author: Mohd Fauzi Harun
Format: thesis
Language:eng
Published: 2021
Subjects:
Online Access:https://ir.upsi.edu.my/detailsg.php?det=6870
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