Pengaruh kepercayaan terhadap niat melakukan electronic Word of Mouth (eWOM) dan niat pembelian dalam kalangan pengguna S-dagang
<p>Kepercayaan digariskan sebagai salah satu komponen penting bagi menjamin</p><p>kelangsungan transaksi atas talian oleh pelanggan. Kajian-kajian lepas berhubung</p><p>pengaruh kepercayaan dalam konteks S-dagang, terutamanya di M...
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HF Commerce Zainika Zainudin Pengaruh kepercayaan terhadap niat melakukan electronic Word of Mouth (eWOM) dan niat pembelian dalam kalangan pengguna S-dagang |
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<p>Kepercayaan digariskan sebagai salah satu komponen penting bagi menjamin</p><p>kelangsungan transaksi atas talian oleh pelanggan. Kajian-kajian lepas berhubung</p><p>pengaruh kepercayaan dalam konteks S-dagang, terutamanya di Malaysia masih terhad.</p><p>Oleh itu, kajian ini bertujuan untuk menentukan pengaruh kepercayaan terhadap niat untuk</p><p>melakukan electronic Word-of-Mouth (eWOM) dan niat pembelian dalam kalangan</p><p>pengguna S-dagang. Kajian ini menggunakan pendekatan kuantitatif berbentuk tinjauan ke</p><p>atas sampel. Exploratory Factor Analysis (EFA) dan analisis Cronbachs alpha ke atas</p><p>data kajian rintis menunjukkan kesahan item dan kebolehpercayaan instrumen adalah</p><p>memuaskan. Kajian sebenar melibatkan 250 orang pengguna Facebook yang mengikuti</p><p>laman fan page syarikat. Data kajian dianalisis menggunakan analisis Structural Equation</p><p>Modelling (SEM) dengan perisian Analysis Moment of Structure (AMOS). Dapatan kajian</p><p>menunjukkan model pengukuran adalah sesuai digunakan dalam pengujian hipotesis.</p><p>Pengujian model struktural menunjukkan goodness of fit dan membuktikan terdapat empat</p><p>hipotesis adalah signifikan dan berhubungan positif serta satu hipotesis yang tidak</p><p>signifikan dan berhubungan negatif. Dapatan kajian menunjukkan bahawa terdapat</p><p>hubungan yang positif dan signifikan antara kepercayaan S-dagang dengan kepercayaan</p><p>terhadap syarikat (nilai R=0.78, =0.883), kepercayaan S- dagang dengan niat untuk</p><p>melakukan electronic Word-of-Mouth (eWOM) (nilai R= 0.828, =0.376), kepercayaan</p><p>syarikat dengan niat untuk melakukan electronic Word-of-Mouth (eWOM) (nilai R=</p><p>0.828, =0.56) dan hubungan yang positif dan signifikan antara niat untuk melakukan</p><p>electronic Word-of-Mouth (eWOM) dengan niat pembelian (nilai R= 0.616, =0.682).</p><p>Walaubagaimanapun, terdapat hubungan yang negatif dan tidak signifikan antara</p><p>kepercayaan S-dagang dengan niat pembelian (nilai R= 0.616, = ?0.116). Hasil kajian ini</p><p>juga diharapkan dapat memberikan input yang berguna kepada pengkaji lain untuk</p><p>meneruskan kajian berkaitan kepercayaan dalam konteks S-dagang. Dapatan ini juga boleh</p><p>dijadikan rujukan dalam pembangunan modul perniagaan secara atas talian yang lebih</p><p>efektif dan dinamik bagi membantu usahawan dalam mengukuhkan kepercayaan</p><p>pelanggan.</p> |
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Master's degree |
| author |
Zainika Zainudin |
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Zainika Zainudin |
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Zainika Zainudin |
| title |
Pengaruh kepercayaan terhadap niat melakukan electronic Word of Mouth (eWOM) dan niat pembelian dalam kalangan pengguna S-dagang |
| title_short |
Pengaruh kepercayaan terhadap niat melakukan electronic Word of Mouth (eWOM) dan niat pembelian dalam kalangan pengguna S-dagang |
| title_full |
Pengaruh kepercayaan terhadap niat melakukan electronic Word of Mouth (eWOM) dan niat pembelian dalam kalangan pengguna S-dagang |
| title_fullStr |
Pengaruh kepercayaan terhadap niat melakukan electronic Word of Mouth (eWOM) dan niat pembelian dalam kalangan pengguna S-dagang |
| title_full_unstemmed |
Pengaruh kepercayaan terhadap niat melakukan electronic Word of Mouth (eWOM) dan niat pembelian dalam kalangan pengguna S-dagang |
| title_sort |
pengaruh kepercayaan terhadap niat melakukan electronic word of mouth (ewom) dan niat pembelian dalam kalangan pengguna s-dagang |
| granting_institution |
Universiti Pendidikan Sultan Idris |
| granting_department |
Fakulti Pengurusan dan Ekonomi |
| publishDate |
2021 |
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https://ir.upsi.edu.my/detailsg.php?det=7246 |
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oai:ir.upsi.edu.my:72462022-07-14 Pengaruh kepercayaan terhadap niat melakukan electronic Word of Mouth (eWOM) dan niat pembelian dalam kalangan pengguna S-dagang 2021 Zainika Zainudin HF Commerce <p>Kepercayaan digariskan sebagai salah satu komponen penting bagi menjamin</p><p>kelangsungan transaksi atas talian oleh pelanggan. Kajian-kajian lepas berhubung</p><p>pengaruh kepercayaan dalam konteks S-dagang, terutamanya di Malaysia masih terhad.</p><p>Oleh itu, kajian ini bertujuan untuk menentukan pengaruh kepercayaan terhadap niat untuk</p><p>melakukan electronic Word-of-Mouth (eWOM) dan niat pembelian dalam kalangan</p><p>pengguna S-dagang. Kajian ini menggunakan pendekatan kuantitatif berbentuk tinjauan ke</p><p>atas sampel. Exploratory Factor Analysis (EFA) dan analisis Cronbachs alpha ke atas</p><p>data kajian rintis menunjukkan kesahan item dan kebolehpercayaan instrumen adalah</p><p>memuaskan. Kajian sebenar melibatkan 250 orang pengguna Facebook yang mengikuti</p><p>laman fan page syarikat. Data kajian dianalisis menggunakan analisis Structural Equation</p><p>Modelling (SEM) dengan perisian Analysis Moment of Structure (AMOS). Dapatan kajian</p><p>menunjukkan model pengukuran adalah sesuai digunakan dalam pengujian hipotesis.</p><p>Pengujian model struktural menunjukkan goodness of fit dan membuktikan terdapat empat</p><p>hipotesis adalah signifikan dan berhubungan positif serta satu hipotesis yang tidak</p><p>signifikan dan berhubungan negatif. Dapatan kajian menunjukkan bahawa terdapat</p><p>hubungan yang positif dan signifikan antara kepercayaan S-dagang dengan kepercayaan</p><p>terhadap syarikat (nilai R=0.78, =0.883), kepercayaan S- dagang dengan niat untuk</p><p>melakukan electronic Word-of-Mouth (eWOM) (nilai R= 0.828, =0.376), kepercayaan</p><p>syarikat dengan niat untuk melakukan electronic Word-of-Mouth (eWOM) (nilai R=</p><p>0.828, =0.56) dan hubungan yang positif dan signifikan antara niat untuk melakukan</p><p>electronic Word-of-Mouth (eWOM) dengan niat pembelian (nilai R= 0.616, =0.682).</p><p>Walaubagaimanapun, terdapat hubungan yang negatif dan tidak signifikan antara</p><p>kepercayaan S-dagang dengan niat pembelian (nilai R= 0.616, = ?0.116). Hasil kajian ini</p><p>juga diharapkan dapat memberikan input yang berguna kepada pengkaji lain untuk</p><p>meneruskan kajian berkaitan kepercayaan dalam konteks S-dagang. Dapatan ini juga boleh</p><p>dijadikan rujukan dalam pembangunan modul perniagaan secara atas talian yang lebih</p><p>efektif dan dinamik bagi membantu usahawan dalam mengukuhkan kepercayaan</p><p>pelanggan.</p> 2021 thesis https://ir.upsi.edu.my/detailsg.php?det=7246 https://ir.upsi.edu.my/detailsg.php?det=7246 text zsm closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi <p>Abdul Rahman Zahari, Elinda Esa, Muhammad Hakimi Baharudin, & Muhammad Iqbal</p><p>Amat Panjat. (2013). Factors That Drives Young Adult Consumers Online</p><p>Purchase Intention in Social Media Sites. Terengganu International Management</p><p>and Business Journal, 3(2), 3446.</p><p></p><p>Abrantes, J. L., Seabra, C., Lages, C. R., & Jayawardhena, C. (2013). Drivers of in-group</p><p>and out-of-group electronic word-of-mouth (eWOM). European Journal of</p><p>Marketing, 47(7), 1067-1088. DOI 10.1108/03090561311324219</p><p></p><p>Abubakar, A. M. (2016). 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