Oral communication used by polytechnic marketing students during industrial training and the employers needs
<p>The objective of this study was to investigate the gap between the English language requirements</p><p>needed for marketing industries in Malaysia and the English competency of graduates in</p><p>polytechnics. In addition, this...
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| Format: | thesis |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=7353 |
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| Summary: | <p>The objective of this study was to investigate the gap between the English language requirements</p><p>needed for marketing industries in Malaysia and the English competency of graduates in</p><p>polytechnics. In addition, this study also aims to investigate how the oral communication skills</p><p>taught at polytechnics prepared the students for their industrial training and the types of oral</p><p>communication skills that the employers would require their employees to possess at the workplace.</p><p>The research design for this study is a descriptive case study that was analysed through</p><p>qualitative methods. The instruments used for this case study were obtained from questionnaires,</p><p>weekly journals, students final report, supervisors report and in-depth interview. The result</p><p>from the research establishes that Malaysian marketing industry employers perceive that the</p><p>graduate employees English oral communication skills are still below their expectations from a</p><p>range of (2.93) (sd-0.42) to (2.28) (sd-0.78). Even though the needed skills were covered in</p><p>polytechnics, but the activities carried out were not workplace based activities. Therefore, this</p><p>study recommends more activities to be carried out in industries to give exposure to the students.</p><p>This ensures that the teaching of oral communication is in line with current workplace demands. The</p><p>implication from this study shows that there is a strong need for the polytechnics to carry out</p><p>studies that can determine reasons of students inability to master the oral communication skills.</p><p>Apart from the content of the oral communication skills, there is also a need to pay attention to</p><p>the implementation of the curriculum so that the teaching of oral communication is in line with</p><p>globalization and current workplace demands.</p><p></p> |
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