Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah

Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah

<p>Kajian ini bertujuan untuk mengkaji kesan pengetahuan, daya tarikan syarikat,</p><p>keperluan peribadi terhadap penglibatan mahasiswa muslim di universiti awam dalam perniagaan</p><p>Multilevel-Marketing (MLM) patuh syariah. Ka...

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Main Author: Nor Mas Suryana Tahar
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Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah
description <p>Kajian ini bertujuan untuk mengkaji kesan pengetahuan, daya tarikan syarikat,</p><p>keperluan peribadi terhadap penglibatan mahasiswa muslim di universiti awam dalam perniagaan</p><p>Multilevel-Marketing (MLM) patuh syariah. Kajian ini menggunakan reka bentuk penyelidikan</p><p>kuantitatif dengan kaedah tinjauan. Jumlah sampel kajian ialah sebanyak 377 orang mahasiswa muslim</p><p>di universiti awam sekitar negeri Perak. Kajian ini menggunakan persempelan rawak berkadaran. Bagi</p><p>mengenal pasti tahap setiap pembolehubah, analisis kekerapan dan peratusan dipilih. Selain itu,</p><p>kaedah analisis korelasi dan regresi pelbagai digunakan bagi menjawab kesemua persoalan yang</p><p>dikaji. Dapatan kajian mendapati bahawa tahap pembolehubah pengetahuan memperolehi skor paling</p><p>tinggi iaitu 3.83, diikuti pembolehubah keperluan peribadi dan penglibatan dengan skor purata min</p><p>3.80 dan 3.65.Sementara itu, pembolehubah daya tarikan syarikat mencatatkan nilai min terendah</p><p>dengan nilai 3.44. Selain itu analisis korelasi mendapati bahawa kesemua pembolehubah bebas iaitu</p><p>pengetahuan (r= 0.310), daya tarikan syarikat (r= 0.545), dan keperluan peribadi (r=0.497)</p><p>mempunyai hubungan yang positif dengan penglibatan mahasiswa muslim di universiti awam dalam</p><p>perniagaan MLM patuh syariah. Walaubagaimanapun, pembolehubah pengetahuan tidak memberi kesan yang</p><p>signifikan terhadap penglibatan mahasiswa muslim dalam perniagaan MLM. Secara signifikan,</p><p>pembolehubah pengetahuan, daya tarikan syarikat dan keperluan peribadi (F=55.542, p<0.05)</p><p>menyumbangkan sebanyak 30.9 peratus varians (R =0.309) terhadap penglibatan mahasiswa muslim dalam</p><p>perniagaan MLM patuh syariah. Kajian ini diharap dapat memberi manfaat kepada beberapa pihak</p><p>seperti kementerian pendidikan, usahawan, mahasiswa dan lain-lain lagi dalam usaha</p><p>meningkatkan pengetahuan berkaitan perniagaan MLM ini.</p><p></p>
format thesis
qualification_name
qualification_level Master's degree
author Nor Mas Suryana Tahar
author_facet Nor Mas Suryana Tahar
author_sort Nor Mas Suryana Tahar
title Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah
title_short Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah
title_full Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah
title_fullStr Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah
title_full_unstemmed Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah
title_sort pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan multilevel-marketing (mlm) patuh syariah
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Pengurusan dan Ekonomi
publishDate 2020
url https://ir.upsi.edu.my/detailsg.php?det=8567
_version_ 1776104538582810624
spelling oai:ir.upsi.edu.my:85672023-01-04 Pengetahuan, daya tarikan syarikat, keperluan peribadi dan penglibatan mahasiswa muslim di universiti awam dalam perniagaan Multilevel-Marketing (MLM) patuh syariah 2020 Nor Mas Suryana Tahar <p>Kajian ini bertujuan untuk mengkaji kesan pengetahuan, daya tarikan syarikat,</p><p>keperluan peribadi terhadap penglibatan mahasiswa muslim di universiti awam dalam perniagaan</p><p>Multilevel-Marketing (MLM) patuh syariah. Kajian ini menggunakan reka bentuk penyelidikan</p><p>kuantitatif dengan kaedah tinjauan. Jumlah sampel kajian ialah sebanyak 377 orang mahasiswa muslim</p><p>di universiti awam sekitar negeri Perak. Kajian ini menggunakan persempelan rawak berkadaran. Bagi</p><p>mengenal pasti tahap setiap pembolehubah, analisis kekerapan dan peratusan dipilih. Selain itu,</p><p>kaedah analisis korelasi dan regresi pelbagai digunakan bagi menjawab kesemua persoalan yang</p><p>dikaji. Dapatan kajian mendapati bahawa tahap pembolehubah pengetahuan memperolehi skor paling</p><p>tinggi iaitu 3.83, diikuti pembolehubah keperluan peribadi dan penglibatan dengan skor purata min</p><p>3.80 dan 3.65.Sementara itu, pembolehubah daya tarikan syarikat mencatatkan nilai min terendah</p><p>dengan nilai 3.44. Selain itu analisis korelasi mendapati bahawa kesemua pembolehubah bebas iaitu</p><p>pengetahuan (r= 0.310), daya tarikan syarikat (r= 0.545), dan keperluan peribadi (r=0.497)</p><p>mempunyai hubungan yang positif dengan penglibatan mahasiswa muslim di universiti awam dalam</p><p>perniagaan MLM patuh syariah. Walaubagaimanapun, pembolehubah pengetahuan tidak memberi kesan yang</p><p>signifikan terhadap penglibatan mahasiswa muslim dalam perniagaan MLM. Secara signifikan,</p><p>pembolehubah pengetahuan, daya tarikan syarikat dan keperluan peribadi (F=55.542, p<0.05)</p><p>menyumbangkan sebanyak 30.9 peratus varians (R =0.309) terhadap penglibatan mahasiswa muslim dalam</p><p>perniagaan MLM patuh syariah. Kajian ini diharap dapat memberi manfaat kepada beberapa pihak</p><p>seperti kementerian pendidikan, usahawan, mahasiswa dan lain-lain lagi dalam usaha</p><p>meningkatkan pengetahuan berkaitan perniagaan MLM ini.</p><p></p> 2020 thesis https://ir.upsi.edu.my/detailsg.php?det=8567 https://ir.upsi.edu.my/detailsg.php?det=8567 text zsm closedAccess Masters Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi <p>Amira.A,.Safura A, & Mohammed.R.M (2018),Kecenderungan Penglibatan Gen-Y dalam Perniagaan Secara Atas Talian Kecenderungan Penglibatan Gen-Y dalam Perniagaan Secara Atas Talian.</p><p></p><p>Abd Aziz & Zakaria (2010). Prinsip Keusahawanan. Kuala Lumpur: Pearson Malaysia Sdn. Bhd.</p><p></p><p>Abd Hadi & Fakrul A. 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