Development of a hexagon aesthetic user experience model for augmented reality comics
<p>This study aims to examine the potential of synergising models from two different</p><p>theories, known as aesthetic experience (AX) and user experience (UX), which</p><p>highlight a sizeable theoretical gap for augmented reali...
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| Format: | thesis |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=8741 |
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| Summary: | <p>This study aims to examine the potential of synergising models from two different</p><p>theories, known as aesthetic experience (AX) and user experience (UX), which</p><p>highlight a sizeable theoretical gap for augmented reality comics (AR comics). Thus,</p><p>a new model called aesthetic user experience (AUX) was purposed in this study.</p><p>Design Development Research (DDR) model was adapted through research design in</p><p>this study. Two evaluation phases namely Fuzzy Delphi Method (FDM) and</p><p>Structural Equation Model (SEM) were used to develop and to test the constructs and</p><p>elements. Five experts from comics and five experts from AR were selected to obtain</p><p>the initial AUX constructs. The analysis was conducted based on FDM conditions:</p><p>threshold, d 0.2, expert consensus percentage > 70% and fuzzy score, Amax > 0.5.</p><p>The FDM results have established seven constructs namely storytelling, amusement,</p><p>harmony, inspiration, incentive, mindfulness and efficiency. Model validation was</p><p>performed using SEM through confirmatory factor analysis (CFA). A total of 193</p><p>samples (n = 193) comprised of generation Y and millennials (born in 19822010)</p><p>who had knowledge in the creative fields and information technology were selected.</p><p>This analysis is based on the condition of model fit in CFA: factor loading > 0.7, df</p><p>< 5.0, CFI and TLI > 0.8, RMSEA > 0.05 to 0.09 and convergent validity (AVE) ></p><p>0.45. The CFA analysis confirmed six constructs namely storytelling, amusement,</p><p>harmony, inspiration, mindfulness and efficiency, hence the name hexagon AUX</p><p>model. The new proposed model has immense implications for emerging areas of art</p><p>and technology. Potential applications for the hexagon AUX models can be extended</p><p>beyond VR comic such as VR drawing, AR painting and immersive digital art</p><p>installation.</p> |
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