Factors influencing impulse buying behavior among working ladies in Selangor, Malaysia
<p>Within consumer behaviors studies, impulsive buying behavior is always an</p><p>interesting issue, where many researchers and marketers make efforts to understand it.</p><p>However, due to various marketing techniques and innov...
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| Format: | thesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=9697 |
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