Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley
<p>alaysia is famous for its variety of foods. However, the most common staple is bread, especially among busy parents. Despite multiple health problems rising among children, parents' understanding and awareness of food ingredient information are lacking. The design elements dimi...
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| Format: | thesis |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=9821 |
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| Summary: | <p>alaysia is famous for its variety of foods. However, the most common staple is bread, especially among busy parents. Despite multiple health problems rising among children, parents' understanding and awareness of food ingredient information are lacking. The design elements diminish the effective delivery of the message of the bakery food ingredients' information. Therefore, based on the problems identified in the design elements, this research aims to develop a Bakery Food Ingredient Information (BFII) framework. As the study is a sequential explanatory mixed-method, a QUANTITATIVE-QUALITATIVE research design is used. Data were gathered by giving survey questionnaires to parents and doing in-depth interviews with graphic design experts using semi-structured questions. In the quantitative survey, 700 questionnaires were sent to parents in the Klang Valley with children between the ages of 7 to 12. The survey used a stratified random sample method. A total of 456 questionnaires were finally used in this analysis. Qualitative data were gathered through in-depth interviews with ten design professionals whom a well-known design agency chose to take part in the interviews. The quantitative data were analysed using the Statistical Package for Social Science (IBM SPSS) version 25.0. Qualitative data were coded using the thematic procedure, and N'Vivo software aid was adopted. The findings revealed that re-designing the bakery food ingredients' information was not practical; therefore, the experts proposed a QR-code smartphone application design to present the BFII. By using this method, it would be more convenient to assess the necessary information. Similarly, the findings suggest more cooperation among manufacturers, design agencies, and NGOs (wREGA) in developing the QR-code application design. This future project needs financial support from investors and a strong commitment from the government. Finally, the research findings present a QR Code user interface design and a BFII label design as reference models for the future.</p> |
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