Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley

Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley

<p>alaysia is famous for its variety of foods. However, the most common staple is bread, especially among busy parents. Despite multiple health problems rising among children, parents' understanding and awareness of food ingredient information are lacking. The design elements dimi...

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Main Author: Kasturi Pormalu@Perumal
Format: thesis
Language:eng
Published: 2023
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QA Mathematics
Online Access:https://ir.upsi.edu.my/detailsg.php?det=9821
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institution Universiti Pendidikan Sultan Idris
collection UPSI Digital Repository
language eng
topic QA Mathematics
spellingShingle QA Mathematics
Kasturi Pormalu@Perumal
Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley
description <p>alaysia is famous for its variety of foods. However, the most common staple is bread, especially among busy parents. Despite multiple health problems rising among children, parents' understanding and awareness of food ingredient information are lacking. The design elements diminish the effective delivery of the message of the bakery food ingredients' information. Therefore, based on the problems identified in the design elements, this research aims to develop a Bakery Food Ingredient Information (BFII) framework. As the study is a sequential explanatory mixed-method, a QUANTITATIVE-QUALITATIVE research design is used. Data were gathered by giving survey questionnaires to parents and doing in-depth interviews with graphic design experts using semi-structured questions. In the quantitative survey, 700 questionnaires were sent to parents in the Klang Valley with children between the ages of 7 to 12. The survey used a stratified random sample method. A total of 456 questionnaires were finally used in this analysis. Qualitative data were gathered through in-depth interviews with ten design professionals whom a well-known design agency chose to take part in the interviews. The quantitative data were analysed using the Statistical Package for Social Science (IBM SPSS) version 25.0. Qualitative data were coded using the thematic procedure, and N'Vivo software aid was adopted. The findings revealed that re-designing the bakery food ingredients' information was not practical; therefore, the experts proposed a QR-code smartphone application design to present the BFII. By using this method, it would be more convenient to assess the necessary information. Similarly, the findings suggest more cooperation among manufacturers, design agencies, and NGOs (wREGA) in developing the QR-code application design. This future project needs financial support from investors and a strong commitment from the government. Finally, the research findings present a QR Code user interface design and a BFII label design as reference models for the future.</p>
format thesis
qualification_name
qualification_level Doctorate
author Kasturi Pormalu@Perumal
author_facet Kasturi Pormalu@Perumal
author_sort Kasturi Pormalu@Perumal
title Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley
title_short Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley
title_full Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley
title_fullStr Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley
title_full_unstemmed Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley
title_sort development of a design framework to create awareness of bakery food ingredients information for parents in klang valley
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Seni, Komputeran dan Industri Kreatif
publishDate 2023
url https://ir.upsi.edu.my/detailsg.php?det=9821
_version_ 1794025755880980480
spelling oai:ir.upsi.edu.my:98212024-02-19 Development of a design framework to create awareness of bakery food ingredients information for parents in Klang Valley 2023 Kasturi Pormalu@Perumal QA Mathematics <p>alaysia is famous for its variety of foods. However, the most common staple is bread, especially among busy parents. Despite multiple health problems rising among children, parents' understanding and awareness of food ingredient information are lacking. The design elements diminish the effective delivery of the message of the bakery food ingredients' information. Therefore, based on the problems identified in the design elements, this research aims to develop a Bakery Food Ingredient Information (BFII) framework. As the study is a sequential explanatory mixed-method, a QUANTITATIVE-QUALITATIVE research design is used. Data were gathered by giving survey questionnaires to parents and doing in-depth interviews with graphic design experts using semi-structured questions. In the quantitative survey, 700 questionnaires were sent to parents in the Klang Valley with children between the ages of 7 to 12. The survey used a stratified random sample method. A total of 456 questionnaires were finally used in this analysis. Qualitative data were gathered through in-depth interviews with ten design professionals whom a well-known design agency chose to take part in the interviews. The quantitative data were analysed using the Statistical Package for Social Science (IBM SPSS) version 25.0. Qualitative data were coded using the thematic procedure, and N'Vivo software aid was adopted. The findings revealed that re-designing the bakery food ingredients' information was not practical; therefore, the experts proposed a QR-code smartphone application design to present the BFII. By using this method, it would be more convenient to assess the necessary information. Similarly, the findings suggest more cooperation among manufacturers, design agencies, and NGOs (wREGA) in developing the QR-code application design. This future project needs financial support from investors and a strong commitment from the government. Finally, the research findings present a QR Code user interface design and a BFII label design as reference models for the future.</p> 2023 thesis https://ir.upsi.edu.my/detailsg.php?det=9821 https://ir.upsi.edu.my/detailsg.php?det=9821 text eng closedAccess Doctoral Universiti Pendidikan Sultan Idris Fakulti Seni, Komputeran dan Industri Kreatif <p>Dong, S. (2022). Unearthing Historical Artifacts (Doctoral dissertation, School of Design, Pratt Institute).</p><p>Castleberry, A., & Nolen, A. (2018). Thematic analysis of qualitative research data: Is it as easy as it sounds? Currents in pharmacy teaching and learning, 10(6), 807-815.</p><p>Abdul Latiff, Z. A. B., Rezai, G., Mohamed, Z., & Amizi Ayob, M. (2016). 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