Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology
<p>Mak Yong, a Malaysian performing art, is one of the Intangible Cultural Heritage</p><p>(ICH) awarded by UNESCO in 2005. The Mak Yongs declination was due to several</p><p>issues including state government restrictions and prohi...
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| Format: | thesis |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=9856 |
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| Summary: | <p>Mak Yong, a Malaysian performing art, is one of the Intangible Cultural Heritage</p><p>(ICH) awarded by UNESCO in 2005. The Mak Yongs declination was due to several</p><p>issues including state government restrictions and prohibitions, lack of financial</p><p>support and sponsorship, diminishing of elder performers, and the rise of</p><p>digitalisation era. The advancement of digital technology and media seems to have a</p><p>positive impact to the preservation of ICH. Therefore, this study is set to discover the</p><p>level of acceptance for digistising Mak Yong amongst novice and expert practitioners,</p><p>as well as to explore the potential of motion capture technology in order to digitally</p><p>preserve the Mak Yong facial expressions, and to propose a new model of Aesthetic</p><p>Experience (AX) that can improve the digital experience of Mak Yong. This study has</p><p>adopted the Design Thinking model with five stages; emphatise, define, ideate,</p><p>prototype and test. The Design Thinking research approach is based on alteration and</p><p>non-linear properties that are suitable for the development and design of stimulus</p><p>prototype. Qualitative methods are also used in this research including a semistructured</p><p>interview with four Mak Yong experts and a focus group discussion</p><p>(FGD). The FGD was attended by sixteen participants with educational backgrounds</p><p>in theater and performance, and divided into two different virtual discussions. By</p><p>utilizing the Atlas.ti 8 software for data analysis, this study uncovered the three</p><p>themes as the main findings namely digital preservation through; experts verification,</p><p>social media promotion and the potential of new media applications. The findings</p><p>have also revealed that digital preservation has a significant impact on Mak Yong's</p><p>performing art and AX during the transmission process. The theory of AX and</p><p>diffusion of innovation were discussed, which has led to the formation of a new</p><p>framework called the Diamond model of AX.</p> |
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