Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology

Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology

<p>Mak Yong, a Malaysian performing art, is one of the Intangible Cultural Heritage</p><p>(ICH) awarded by UNESCO in 2005. The Mak Yongs declination was due to several</p><p>issues including state government restrictions and prohi...

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Main Author: Naimah Musa@Zakaria
Format: thesis
Language:eng
Published: 2023
Subjects:
TK Electrical engineering
Electronics Nuclear engineering
Online Access:https://ir.upsi.edu.my/detailsg.php?det=9856
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institution Universiti Pendidikan Sultan Idris
collection UPSI Digital Repository
language eng
topic TK Electrical engineering
Electronics Nuclear engineering
spellingShingle TK Electrical engineering
Electronics Nuclear engineering
Naimah Musa@Zakaria
Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology
description <p>Mak Yong, a Malaysian performing art, is one of the Intangible Cultural Heritage</p><p>(ICH) awarded by UNESCO in 2005. The Mak Yongs declination was due to several</p><p>issues including state government restrictions and prohibitions, lack of financial</p><p>support and sponsorship, diminishing of elder performers, and the rise of</p><p>digitalisation era. The advancement of digital technology and media seems to have a</p><p>positive impact to the preservation of ICH. Therefore, this study is set to discover the</p><p>level of acceptance for digistising Mak Yong amongst novice and expert practitioners,</p><p>as well as to explore the potential of motion capture technology in order to digitally</p><p>preserve the Mak Yong facial expressions, and to propose a new model of Aesthetic</p><p>Experience (AX) that can improve the digital experience of Mak Yong. This study has</p><p>adopted the Design Thinking model with five stages; emphatise, define, ideate,</p><p>prototype and test. The Design Thinking research approach is based on alteration and</p><p>non-linear properties that are suitable for the development and design of stimulus</p><p>prototype. Qualitative methods are also used in this research including a semistructured</p><p>interview with four Mak Yong experts and a focus group discussion</p><p>(FGD). The FGD was attended by sixteen participants with educational backgrounds</p><p>in theater and performance, and divided into two different virtual discussions. By</p><p>utilizing the Atlas.ti 8 software for data analysis, this study uncovered the three</p><p>themes as the main findings namely digital preservation through; experts verification,</p><p>social media promotion and the potential of new media applications. The findings</p><p>have also revealed that digital preservation has a significant impact on Mak Yong's</p><p>performing art and AX during the transmission process. The theory of AX and</p><p>diffusion of innovation were discussed, which has led to the formation of a new</p><p>framework called the Diamond model of AX.</p>
format thesis
qualification_name
qualification_level Doctorate
author Naimah Musa@Zakaria
author_facet Naimah Musa@Zakaria
author_sort Naimah Musa@Zakaria
title Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology
title_short Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology
title_full Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology
title_fullStr Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology
title_full_unstemmed Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology
title_sort preserving mak yong for aesthetic experience in intangible cultural heritage through digital technology
granting_institution Universiti Pendidikan Sultan Idris
granting_department Fakulti Seni, Komputeran dan Industri Kreatif
publishDate 2023
url https://ir.upsi.edu.my/detailsg.php?det=9856
_version_ 1794025765102157824
spelling oai:ir.upsi.edu.my:98562024-02-27 Preserving Mak Yong for aesthetic experience in Intangible Cultural Heritage through digital technology 2023 Naimah Musa@Zakaria TK Electrical engineering. Electronics Nuclear engineering <p>Mak Yong, a Malaysian performing art, is one of the Intangible Cultural Heritage</p><p>(ICH) awarded by UNESCO in 2005. The Mak Yongs declination was due to several</p><p>issues including state government restrictions and prohibitions, lack of financial</p><p>support and sponsorship, diminishing of elder performers, and the rise of</p><p>digitalisation era. The advancement of digital technology and media seems to have a</p><p>positive impact to the preservation of ICH. Therefore, this study is set to discover the</p><p>level of acceptance for digistising Mak Yong amongst novice and expert practitioners,</p><p>as well as to explore the potential of motion capture technology in order to digitally</p><p>preserve the Mak Yong facial expressions, and to propose a new model of Aesthetic</p><p>Experience (AX) that can improve the digital experience of Mak Yong. This study has</p><p>adopted the Design Thinking model with five stages; emphatise, define, ideate,</p><p>prototype and test. The Design Thinking research approach is based on alteration and</p><p>non-linear properties that are suitable for the development and design of stimulus</p><p>prototype. Qualitative methods are also used in this research including a semistructured</p><p>interview with four Mak Yong experts and a focus group discussion</p><p>(FGD). The FGD was attended by sixteen participants with educational backgrounds</p><p>in theater and performance, and divided into two different virtual discussions. By</p><p>utilizing the Atlas.ti 8 software for data analysis, this study uncovered the three</p><p>themes as the main findings namely digital preservation through; experts verification,</p><p>social media promotion and the potential of new media applications. The findings</p><p>have also revealed that digital preservation has a significant impact on Mak Yong's</p><p>performing art and AX during the transmission process. The theory of AX and</p><p>diffusion of innovation were discussed, which has led to the formation of a new</p><p>framework called the Diamond model of AX.</p> 2023 thesis https://ir.upsi.edu.my/detailsg.php?det=9856 https://ir.upsi.edu.my/detailsg.php?det=9856 text eng closedAccess Doctoral Universiti Pendidikan Sultan Idris Fakulti Seni, Komputeran dan Industri Kreatif <p>Albourae, A. 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