The influence of relationship quality on customer loyalty : evidence from the practices of outsourcing in the Malaysian hotel industry /

The influence of relationship quality on customer loyalty : evidence from the practices of outsourcing in the Malaysian hotel industry /

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Bibliographic Details
Main Author: Maria Abdul Rahman (Author)
Format: Thesis Book
Language:English
Published: 2014
Subjects:
Relationship marketing.
Hotels > Customer services > Malaysia.
Hospitality industry > Customer services > Malaysia.
Service industries > Customer services > Malaysia.
Customer loyalty > Malaysia.
Hotels > Contracting out > Malaysia.
Online Access:http://studentsrepo.um.edu.my/id/eprint/4607
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Description
Physical Description:xix, 377 leaves : illustrations ; 30 cm
Also issued in CD.
Bibliography:Bibliography: leaves 311-345

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