The effect of country image and an institution's reputation on students' decision on where to study /

The effect of country image and an institution's reputation on students' decision on where to study /

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Bibliographic Details
Main Author: Shaiful Azlan Abdul
Format: Thesis Book
Language:English
Subjects:
Corporate image > Case studies
Comparative advantage (International trade)
National characteristics
Consumers' preferences > Research.
Brand choice > Research.
Service industries > Malaysia > Quality control
Online Access:http://studentsrepo.um.edu.my/id/eprint/4603
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245 1 4 |a The effect of country image and an institution's reputation on students' decision on where to study /  |c Shaiful Azlan Abdul 
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264 4 |c  2014 
300 |a xxix, 620 leaves :  |b illustrations ;  |c 30 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
502 |b Ph.D  |c Fakulti Perniagaan dan Perakaunan, Universiti Malaya  |d 2014. 
504 |a Bibliography: leaves 517-580 
530 |a Also issued in CD. 
650 0 |a Corporate image  |v Case studies 
650 0 |a Comparative advantage (International trade) 
650 0 |a National characteristics 
650 0 |a Consumers' preferences  |x Research. 
650 0 |a Brand choice  |x Research. 
650 0 |a Service industries  |z Malaysia  |x Quality control 
710 2 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan,  |e degree granting institution. 
856 4 1 |u http://studentsrepo.um.edu.my/id/eprint/4603 
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