The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2016.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01262cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | u1044532 | ||
| 003 | SIRSI | ||
| 005 | 201409180905 | ||
| 008 | 140918s2016 my a m 000 0 eng | ||
| 040 | |a UMM |d AUM |e rda | ||
| 090 | |a P90 |b UMP 2016 Ang | ||
| 100 | 1 | |a Ang, Chuan Lock, |e author. | |
| 245 | 1 | 4 | |a The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust / |c Ang Chuan Lock. |
| 264 | 1 | |c 2016. | |
| 264 | 4 | |c 2016. | |
| 300 | |a xix, 303 leaves : |b ilustrations ; |c 30 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 502 | |b Ph.D |c Jabatan Pengajian Media, Fakulti Sastera dan Sains Sosial, Universiti Malaya |d 2016. | ||
| 504 | |a Bibliography: leaves 252-295. | ||
| 650 | 0 | |a Word-of-mouth advertising. | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pengajian Media, |e degree granting institution. | |
| 596 | |a 1 25 | ||
| 900 | |a NSM | ||
| 999 | |a P90 UMP 2016 ANG |w LC |c 1 |i A516179305 |d 22/10/2019 |e 22/10/2019 |f 4/1/2017 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 3/1/2017 |1 AHSS |o .PUBLIC. |o .STAFF. | ||
| 999 | |a P90 UMP 2016 ANG |w LC |c 1 |i A516179345 |f 12/3/2019 |g 1 |l STACKS |m P25UMARCHI |r N |s Y |t CD |u 12/3/2019 |1 AHSS |o .STAFF. MST-CD4070 | ||