A genre and multimodal analysis of milk formula advertisements in a local parenting magazine /

A genre and multimodal analysis of milk formula advertisements in a local parenting magazine /

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Bibliographic Details
Main Author: Lee, Yong Yong (Author)
Format: Thesis Book
Language:English
Published: 2017.
Subjects:
English language > Usage.
Communication > Social aspects > Malaysia.
Modality (Linguistics)
Advertising > Malaysia.
Online Access:http://studentsrepo.um.edu.my/11844/
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245 1 2 |a A genre and multimodal analysis of milk formula advertisements in a local parenting magazine /  |c Lee Yong Yong. 
264 1 |c 2017. 
264 4 |c  2017. 
300 |a xx, 294 leaves :  |b illustrations ;  |c 30 cm. 
336 |a text  |2 rdacontent 
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504 |a Bibliography: leaves 188-199. 
530 |a Also issued in CD. 
650 0 |a English language  |x Usage. 
650 0 |a Communication  |x Social aspects  |z Malaysia. 
650 0 |a Modality (Linguistics) 
650 0 |a Advertising  |z Malaysia. 
710 2 |a Universiti Malaya.  |b Jabatan Bahasa Inggeris,  |e degree granting institution. 
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