Competitive intelligence for business : a study on facebook as a marketing strategy /

Competitive intelligence for business : a study on facebook as a marketing strategy /

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Bibliographic Details
Main Author: Musadek, Balqis Fatanah Md (Author)
Format: Thesis Book
Language:English
Published: 2017.
Subjects:
Business intelligence > Malaysia.
Business enterprises > Malaysia > Management.
Social media > Marketing.
Social marketing.
Internet advertising.
Strategic planning.
Online Access:http://studentsrepo.um.edu.my/9187/
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Description
Physical Description:xix, 165 leaves : illustrations ; 30 cm.
Also issued in CD.
Bibliography:Bibliography: leaves 113-127.

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