The effect of perceived risk in predicting gift purchase intention /

The effect of perceived risk in predicting gift purchase intention /

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Bibliographic Details
Main Author: Liew, Chen Siang (Author)
Format: Thesis Book
Language:English
Published: 2018.
Subjects:
Consumer behavior > Malaysia.
Consumer goods > Psychological aspects.
Consumers' preferences > Malaysia.
Online Access:http://studentsrepo.um.edu.my/12028/
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Description
Physical Description:xv, 323 leaves : illustrations ; 30 cm
Bibliography:Bibliography: leaves 226-272.

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