The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers /

The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers /

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Bibliographic Details
Main Author: Nadzirah Rosli (Author)
Format: Thesis Book
Language:English
Published: 2020.
Subjects:
Tourism > Malaysia > Economic aspects.
Tourism > Religious aspects > Islam.
Muslim travelers > Malaysia.
Consumers > Malaysia > Attitudes.
Consumer behavior > Religious aspects > Islam.
Consumer satisfaction > Malaysia.
Consumers' preferences > Malaysia.
Hotels > Malaysia.
Online Access:http://studentsrepo.um.edu.my/14663/
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Description
Physical Description:xiv, 308 leaves : illustrations ; 30 cm
Also issued in CD.
Bibliography:Bibliography: leaves 256-292.

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