Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /

Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /

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Bibliographic Details
Main Author: Sarker, Md Moniruzzaman (Author)
Format: Thesis Book
Language:English
Subjects:
Airlines > Customer services > Malaysia.
Brand name products > Malaysia.
Brand loyalty > Malaysia.
Airlines > Malaysia > Management.
Consumer satisfaction.
Online Access:http://studentsrepo.um.edu.my/14556/
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Description
Physical Description:xxvii, 332 leaves : illustrations ; 30 cm
Also issued in CD.
Bibliography:Bibliography: leaves 268-307.

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