Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /

Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /

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書目詳細資料
主要作者: Sarker, Md Moniruzzaman (Author)
格式: Thesis 圖書
語言:English
主題:
Airlines > Customer services > Malaysia.
Brand name products > Malaysia.
Brand loyalty > Malaysia.
Airlines > Malaysia > Management.
Consumer satisfaction.
在線閱讀:http://studentsrepo.um.edu.my/14556/
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實物特徵
實物描述:xxvii, 332 leaves : illustrations ; 30 cm
Also issued in CD.
參考書目:Bibliography: leaves 268-307.

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