Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
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| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة كتاب |
| اللغة: | English |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://studentsrepo.um.edu.my/14556/ |
| الوسوم: |
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| 040 | |a UMM |d AUM |e rda | ||
| 043 | |a a-my--- | ||
| 090 | |a HD31 |b UMP 2020 Sar | ||
| 100 | 1 | |a Sarker, Md Moniruzzaman, |e author. | |
| 245 | 1 | 0 | |a Developing Consumer-Based Service Brand Equity (CBSBE) : |b an airline industry perspective / |c Md Moniruzzaman Sarker. |
| 264 | 1 | |2 020. | |
| 300 | |a xxvii, 332 leaves : |b illustrations ; |c 30 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 338 | |a computer disc |2 rdacarrier | ||
| 502 | |b Ph.D. |c Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya |d 2020. | ||
| 504 | |a Bibliography: leaves 268-307. | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Airlines |x Customer services |z Malaysia. | |
| 650 | 0 | |a Brand name products |z Malaysia. | |
| 650 | 0 | |a Brand loyalty |z Malaysia. | |
| 650 | 0 | |a Airlines |z Malaysia |x Management. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat, |e dgree granting institution. | |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/14556/ |
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