Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /

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Bibliographic Details
Main Author:	Sarker, Md Moniruzzaman (Author)
Format:	Thesis Book
Language:	English
Subjects:	Airlines > Customer services > Malaysia. Brand name products > Malaysia. Brand loyalty > Malaysia. Airlines > Malaysia > Management. Consumer satisfaction.
Online Access:	http://studentsrepo.um.edu.my/14556/
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