Viewer's perception and causes of irritation in television advertising /
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| 主要作者: | |
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| 格式: | Thesis 图书 |
| 语言: | English |
| 出版: |
1990.
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| 003 | SIRSI | ||
| 008 | 911112s1990 my a at 00 1 eng m | ||
| 035 | |a AAN-1271 | ||
| 040 | |a UMM |d UME | ||
| 043 | |a a-my--- | ||
| 090 | |a PN1992.3 |b M4Cho | ||
| 091 | |a Microfiche 14355 | ||
| 091 | |a Microfilm 2945 | ||
| 099 | |a 659.143 |b Cho | ||
| 100 | 1 | 0 | |a Chong, Boon How. |
| 245 | 1 | 0 | |a Viewer's perception and causes of irritation in television advertising / |c by Chong Boon How. |
| 260 | |c 1990. | ||
| 300 | |a iv, 98 leaves : |b ill. ; |c 30 cm. | ||
| 500 | |a PPZ. | ||
| 500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 1999. 2 fiches : negative ; 11 x 15 cm. | ||
| 500 | |a Refer Microfilm 2935 | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Ekonomi dan Pentadbiran, Universiti Malaya, 1990. | ||
| 504 | |a Bibliography: leaves 52-54. | ||
| 610 | 2 | 0 | |a Sistem Televisyen Malaysia Berhad. |
| 650 | 0 | |a Television advertising |z Malaysia. | |
| 650 | 0 | |a Television viewers |z Malaysia. | |
| 948 | |a 06/01/1992 |b 05/01/2000 | ||
| 596 | |a 1 9 | ||
| 999 | |a PN1992.3 M4CHO |w LC |c 1 |i A010856729 |d 18/3/2002 |l STACKS |m P01UTAMA |n 6 |r Y |s Y |t TESIS |u 21/1/1992 | ||
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| 999 | |a TESIS 659.143 CHO |w LC |c 2 |i A506300836 |l DISCARD |m P09EKONOMI |r Y |s Y |t TESIS |u 11/10/1997 | ||