Segmentation for strategic marketing of computers to small and medium scale firms in the Klang Valley /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
1990.
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LEADER | 01284cam a2200313 a 4500 | ||
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001 | u119539 | ||
003 | SIRSI | ||
008 | 911112s1990 my a at 00 1 eng m | ||
035 | |a AAN-1443 | ||
040 | |a UMM | ||
043 | |a a-my-wp | ||
043 | |a a-my-se | ||
090 | |a HF5439 |b C67Lee | ||
091 | |a Microfilm 2943 | ||
100 | 1 | 0 | |a Lee, Chai Hee. |
245 | 1 | 0 | |a Segmentation for strategic marketing of computers to small and medium scale firms in the Klang Valley / |c by Lee Chai Hee. |
260 | |c 1990. | ||
300 | |a xiii, 190 leaves : |b ill. ; |c 30 cm. | ||
500 | |a Also available on microfilm. Kuala Lumpur : Perpustakaan Universiti Malaya, 1994. 1 reel : negative ; 35 mm. | ||
500 | |a Refer Microfilm 2935 | ||
502 | |a Dissertation (M.B.A.) -- Fakulti Ekonomi dan Pentadbiran, Universiti Malaya, 1990. | ||
504 | |a Bibliography: leaves 111-113. | ||
650 | 0 | |a Computers |z Malaysia |x Marketing. | |
650 | 0 | |a Small business |z Malaysia |x Automation. | |
710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Ekonomi dan Pentadbiran. |
948 | |a 06/01/1992 |b 26/07/2002 | ||
596 | |a 1 | ||
999 | |a HF5439 C67LEE |w LC |c 1 |i A010856532 |d 15/10/2001 |l STACKS |m P01UTAMA |n 8 |r Y |s Y |t TESIS |u 21/1/1992 | ||
999 | |a HF5439 C67LEE |w LC |c 2 |i A010856541 |d 14/7/1999 |l B_KOM4 |m P01UTAMA |n 18 |r Y |s Y |t TESIS |u 21/1/1992 |o .PUBLIC. BKOM4:30594 |