Viewer reaction to television advertising /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1991.
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| Subjects: | |
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| 001 | u131127 | ||
| 003 | SIRSI | ||
| 008 | 911101s1991 my t 00 1 eng m | ||
| 010 | |o AAB-0303 | ||
| 035 | |a AAO-8428 | ||
| 040 | |a UMM |d UME | ||
| 043 | |a a-my--- | ||
| 090 | |a HF6146 |b T42Ngu | ||
| 091 | |a Microfiche 10956 | ||
| 099 | |a 659.143 |b Ngu | ||
| 100 | 1 | 0 | |a Ngu, Teck Hua. |
| 245 | 1 | 0 | |a Viewer reaction to television advertising / |c by Ngu Teck Hua. |
| 260 | |c 1991. | ||
| 300 | |a vi, 82 leaves ; |c 30 cm. | ||
| 500 | |a Also available on microfiche. Kuala Lumpur : Perpustakaan Universiti Malaya, 1991. 2 fiches : negative ; 11 x 15 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Ekonomi dan Pentadbiran, Universiti Malaya, 1991. | ||
| 504 | |a Bibliography: leaves 70-71. | ||
| 650 | 0 | |a Television advertising |z Malaysia. | |
| 650 | 0 | |a Advertising |z Malaysia. | |
| 650 | 0 | |a Consumer behavior |z Malaysia. | |
| 948 | |a 08/01/1992 |b 29/10/1998 | ||
| 596 | |a 1 9 | ||
| 999 | |a HF6146 T42NGU |w LC |c 1 |i A011006234 |d 18/11/2012 |e 18/11/2012 |l STACKS |m P01UTAMA |n 20 |r Y |s Y |t TESIS |u 21/1/1992 | ||
| 999 | |a HF6146 T42NGU |w LC |c 2 |i A011006243 |d 25/10/2008 |e 25/10/2008 |l STACKS |m P01UTAMA |n 14 |r Y |s Y |t TESIS |u 21/1/1992 | ||
| 999 | |a TESIS 659.143 NGU |w LC |c 1 |i A506300792 |l DISCARD |m P09EKONOMI |r Y |s Y |t TESIS |u 11/10/1997 | ||