A study of brand preference and its relationship to brand purchase /
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| 主要作者: | |
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| 格式: | Thesis 圖書 |
| 語言: | English |
| 出版: |
1991.
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| 008 | 850627s1991 my t 00 1 eng m | ||
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| 091 | |a Microfiche 12383. | ||
| 099 | |a 658.834 3-595 |b Ng | ||
| 100 | 1 | 0 | |a Ng, Kam Weng. |
| 245 | 1 | 2 | |a A study of brand preference and its relationship to brand purchase / |c by Ng Kam Weng. |
| 260 | |c 1991. | ||
| 300 | |a vii, 129 leaves : |b ill. ; |c 30 cm. | ||
| 500 | |a Also available on microfiche. Kuala Lumpur : Perpustakaan Universiti Malaya, 1996. 2 fiches : negative ; 11x15 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Ekonomi dan Pentadbiran, Universiti Malaya, 1992. | ||
| 504 | |a Bibliography: leaves 57-59. | ||
| 650 | 0 | |a Brand choice |z Malaysia. | |
| 948 | |a 17/08/1992 |b 25/07/2002 | ||
| 596 | |a 1 9 | ||
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| 999 | |a TESIS 658.834 3-595 NG |w LC |c 1 |i A506301611 |l DISCARD |m P09EKONOMI |r Y |s Y |t TESIS |u 9/10/1997 | ||