Strategies for the product mix of a small publishing firm : a case study /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1993.
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| Subjects: | |
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| LEADER | 00850cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | u329368 | ||
| 003 | SIRSI | ||
| 008 | 930804s1993 si v 00 1 eng m | ||
| 035 | |a ABP-2354 | ||
| 040 | |a UMM | ||
| 043 | |a a-si--- | ||
| 090 | |a Z464 |b S55Poo | ||
| 100 | 0 | |a Pooveneswary Kumaran. | |
| 245 | 1 | 0 | |a Strategies for the product mix of a small publishing firm : |b a case study / |c Pooveneswary Kumaran. |
| 260 | |c 1993. | ||
| 300 | |a 85 p. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1993. | ||
| 504 | |a Bibliography: leaves 85. | ||
| 650 | 0 | |a Publishers and publishing |z Singapore | |
| 650 | 0 | |a Book industries and trade |z Singapore. | |
| 650 | 0 | |a Product management. | |
| 948 | |a 04/08/1993 |b 22/08/2002 | ||
| 596 | |a 1 | ||
| 999 | |a F Z464 S55POO |w LC |c 1 |i A504452828 |d 25/2/2002 |l STACKS |m P01UTAMA |n 7 |r Y |s Y |t TESIS |u 24/8/1993 | ||