Developing a marketing strategy for a local publisher /

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Bibliographic Details
Main Author: Zeng, Peng
Format: Thesis Book
Language:English
Published: 1993.
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008 931021s1993 si v 00 1 eng m
035 |a ABQ-3909 
040 |a UMM 
090 |a HD8039  |b P92S55Zen 
100 1 0 |a Zeng, Peng. 
245 1 0 |a Developing a marketing strategy for a local publisher /  |c by Zeng Peng. 
260 |c 1993. 
300 |a 81 leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- National University of Singapore, 1993. 
504 |a Bibliography: leaf 76. 
610 2 0 |a Goodearth Enterprises. 
650 0 |a Periodicals  |x Publishing  |z Singapore  |x Marketing. 
948 |a 21/10/1993  |b 20/08/2002 
596 |a 1 
999 |a HD8039 P92S55ZEN  |w LC  |c 1  |i A504482108  |d 1/3/2002  |l STACKS  |m P01UTAMA  |n 7  |r Y  |s Y  |t TESIS  |u 30/12/1993