A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /

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Bibliographic Details
Main Author: Lye, Chan Loy
Format: Thesis Book
Language:English
Published: 1992.
Subjects:
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100 1 0 |a Lye, Chan Loy. 
245 1 2 |a A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /  |c Lye Chan Loy. 
260 |c 1992. 
300 |a 78 p. :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- National University of Singapore, 1992. 
650 0 |a Marketing  |z Asia, Southeastern  |x Management 
650 0 |a Strategic planning  |z Asia, Southeastern 
650 0 |a Business enterprises  |z Asia, Southeastern  |x Management. 
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