A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1992.
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| Subjects: | |
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| LEADER | 00896cam a2200241 a 4500 | ||
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| 001 | u371552 | ||
| 003 | SIRSI | ||
| 008 | 950422s1992 si v 00 1 eng | ||
| 035 | |a ABV-7219 | ||
| 040 | |a UMM | ||
| 043 | |a as----- | ||
| 090 | |a HF5415.12 |b A77Lye | ||
| 100 | 1 | 0 | |a Lye, Chan Loy. |
| 245 | 1 | 2 | |a A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company / |c Lye Chan Loy. |
| 260 | |c 1992. | ||
| 300 | |a 78 p. : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1992. | ||
| 650 | 0 | |a Marketing |z Asia, Southeastern |x Management | |
| 650 | 0 | |a Strategic planning |z Asia, Southeastern | |
| 650 | 0 | |a Business enterprises |z Asia, Southeastern |x Management. | |
| 948 | |a 22/04/1995 |b 25/11/2000 | ||
| 596 | |a 1 | ||
| 999 | |a HF5415.12 A77LYE |w LC |c 1 |i A505565044 |d 9/11/2001 |l STACKS |m P01UTAMA |n 5 |r Y |s Y |t TESIS |u 22/4/1996 | ||