A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /

A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /

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书目详细资料
主要作者: Lye, Chan Loy
格式: Thesis 图书
语言:English
出版: 1992.
主题:
Marketing > Asia, Southeastern > Management
Strategic planning > Asia, Southeastern
Business enterprises > Asia, Southeastern > Management.
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