An experimental study of halo effects on service encounter evaluation /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1995.
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| Subjects: | |
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| LEADER | 00802cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | u378060 | ||
| 003 | SIRSI | ||
| 008 | 950801s1995 si v 00 1 eng | ||
| 035 | |a ABW-8343 | ||
| 040 | |a UMM | ||
| 090 | |a HF5415.5 |b Kwo | ||
| 100 | 1 | 0 | |a Kwok, David. |
| 245 | 1 | 3 | |a An experimental study of halo effects on service encounter evaluation / |c by David Kwok. |
| 260 | |c 1995. | ||
| 300 | |a vii, 82 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1995. | ||
| 504 | |a Bibliography: leaves 76-82. | ||
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Service industries. | |
| 650 | 0 | |a Halo effect (Brand choice) | |
| 948 | |a 01/08/1995 |b 27/11/2000 | ||
| 596 | |a 1 | ||
| 999 | |a F HF5415.5 KWO |w LC |c 1 |i A504976781 |d 24/7/2001 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 19/9/1995 | ||