The effects of brand extension on original brand associations /
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| 主要作者: | |
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| 格式: | Thesis 圖書 |
| 語言: | English |
| 出版: |
1996.
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| LEADER | 00796cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | u391974 | ||
| 003 | SIRSI | ||
| 008 | 960123s1996 si v 00 1 eng m | ||
| 035 | |a ABZ-1517 | ||
| 040 | |a UMM | ||
| 090 | |a HF5415.153 |b Lia | ||
| 100 | 1 | 0 | |a Liau, Janet Su Shyan. |
| 245 | 1 | 4 | |a The effects of brand extension on original brand associations / |c by Janet Liau Su Shyan. |
| 260 | |c 1996. | ||
| 300 | |a v, 54 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1996. | ||
| 504 | |a Bibliography: leaves 53-54. | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Product management. | |
| 948 | |a 23/01/1996 |b 25/11/2000 | ||
| 596 | |a 1 | ||
| 999 | |a HF5415.153 LIA |w LC |c 1 |i A505458473 |d 9/5/2002 |l STACKS |m P01UTAMA |n 9 |r Y |s Y |t TESIS |u 22/4/1996 | ||