A study of book marketing in publishing houses in Peninsular Malaysia : contexts, practices, problems /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1996.
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| Subjects: | |
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| LEADER | 01044cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | u410620 | ||
| 003 | SIRSI | ||
| 008 | 941014s1996 v 00 1 eng m | ||
| 035 | |a ACC-9998 | ||
| 040 | |a UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a Z464 |b M4Azih | ||
| 091 | |a Microfiche 14960 | ||
| 100 | 0 | |a Azizah Hamzah. | |
| 245 | 1 | 2 | |a A study of book marketing in publishing houses in Peninsular Malaysia : |b contexts, practices, problems / |c Azizah Hamzah. |
| 260 | |c 1996. | ||
| 300 | |a xiv, 367 leaves : |b ill. maps; |c 29 cm. | ||
| 500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 2000. 5 fiches : negative ; 11 x 15 cm. | ||
| 502 | |a Thesis (Ph.D.) -- Centre for Publishing Studies, University of Stirling, 1996. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Book industries and trade |z Malaysia |x Marketing. | |
| 650 | 0 | |a Publishers and publishing |z Malaysia. | |
| 948 | |a 24/04/1997 |b 01/04/2004 | ||
| 596 | |a 1 | ||
| 999 | |a Z464 M4AZIH |w LC |c 1 |i A506430320 |d 10/10/2017 |e 10/10/2017 |l STACKS |m P01UTAMA |n 71 |r Y |s Y |t TESIS |u 14/5/1997 | ||