Marketing plan for a new product launch : a case study of Kao Malaysia /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1997.
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| Subjects: | |
| Online Access: | http://studentsrepo.um.edu.my/id/eprint/1452 |
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| LEADER | 01168cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u416019 | ||
| 003 | SIRSI | ||
| 008 | 970220s1997 my t 00 1 eng m | ||
| 035 | |a ACD-8752 | ||
| 040 | |a UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a HF5415.153 |b Won | ||
| 091 | |a Microfiche 13923 | ||
| 100 | 1 | 0 | |a Wong, Tien Cheong. |
| 245 | 1 | 0 | |a Marketing plan for a new product launch : |b a case study of Kao Malaysia / |c Wong Tien Cheong. |
| 260 | |c 1997. | ||
| 300 | |a vi, 92 leaves : |b ill. ; |c 30 cm. | ||
| 500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 1999. 2 fiches : negative ; 11 x 15 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Ekonomi dan Pentadbiran,Universiti Malaya, 1997. | ||
| 504 | |a Bibliography: 89-92 leaves. | ||
| 610 | 2 | 0 | |a Kao Malaysia |x Marketing. |
| 650 | 0 | |a New products |z Malaysia |x Marketing |x Case studies. | |
| 650 | 0 | |a Marketing |z Malaysia |x Management. | |
| 710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Ekonomi dan Pentadbiran. |
| 856 | 4 | 1 | |u http://studentsrepo.um.edu.my/id/eprint/1452 |
| 948 | |a 18/09/1997 |b 03/06/2002 | ||
| 596 | |a 1 | ||
| 999 | |a HF5415.153 WON |w LC |c 1 |i A507345493 |d 4/4/2002 |l STACKS |m P01UTAMA |n 81 |r Y |s Y |t TESIS |u 19/2/1998 | ||