A study of brand preference towards electrical appliances among urban consumers /

A study of brand preference towards electrical appliances among urban consumers /

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Bibliographic Details
Main Author: Goh, Kim Hong
Format: Thesis Book
Language:English
Published: 1998.
Subjects:
Consumers' preferences > Malaysia
Household appliances, Electric > Malaysia
Brand choice > Malaysia
Consumer behavior > Malaysia
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Description
Item Description:Microfiche. Kuala Lumpur : University of Malaya Library, 1999. 1 fiche : negative ; 11 x 15 cm.
Physical Description:vi, 65 leaves [append.] : ill. ; 29 cm.
Bibliography:Bibliography: leaves 59-63.

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