A study of brand preference towards electrical appliances among urban consumers /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1998.
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| Subjects: | |
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| LEADER | 01306cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | u429595 | ||
| 003 | SIRSI | ||
| 008 | 940809s1998 my a t 00 1 eng m | ||
| 035 | |a ACF-8310 | ||
| 040 | |a UMM |d UME | ||
| 043 | |a a-my--- | ||
| 090 | |a HF5415.33 |b M4Goh | ||
| 091 | |a Microfiche 13976 | ||
| 099 | |a 658.834 3-595 |b Goh | ||
| 100 | 1 | 0 | |a Goh, Kim Hong. |
| 245 | 1 | 2 | |a A study of brand preference towards electrical appliances among urban consumers / |c Goh Kim Hong. |
| 260 | |c 1998. | ||
| 300 | |a vi, 65 leaves [append.] : |b ill. ; |c 29 cm. | ||
| 500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 1999. 1 fiche : negative ; 11 x 15 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1998. | ||
| 504 | |a Bibliography: leaves 59-63. | ||
| 650 | 0 | |a Consumers' preferences |z Malaysia | |
| 650 | 0 | |a Household appliances, Electric |z Malaysia | |
| 650 | 0 | |a Brand choice |z Malaysia | |
| 650 | 0 | |a Consumer behavior |z Malaysia | |
| 710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. |
| 948 | |a 30/09/1998 |b 20/12/2002 | ||
| 596 | |a 1 9 | ||
| 999 | |a HF5415.33 M4GOH |w LC |c 1 |i A508303688 |d 11/3/2002 |l STACKS |m P01UTAMA |n 35 |r Y |s Y |t TESIS |u 10/11/1998 | ||
| 999 | |a TESIS 658.834 3-595 GOH |w LC |c 1 |i A510623177 |l DISCARD |m P09EKONOMI |r Y |s Y |t TESIS |u 20/12/2002 | ||