New product adoption : a case study of general practioners in Malaysia /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1998.
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| LEADER | 01162cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | u429706 | ||
| 003 | SIRSI | ||
| 008 | 890821s1998 my t 00 1 eng m | ||
| 035 | |a ACF-8434 | ||
| 040 | |a UMM | ||
| 043 | |a a-my-- | ||
| 090 | |a HF5415.153 |b Lee | ||
| 091 | |a Microfiche 13922 | ||
| 100 | 1 | 0 | |a Lee, Hui Chuen. |
| 245 | 1 | 0 | |a New product adoption : |b a case study of general practioners in Malaysia / |c Lee Hui Chuen. |
| 260 | |c 1998. | ||
| 300 | |a vii, 71 leaves [append.] : |b ill. ; |c 29 cm. | ||
| 500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 1999. 1 fiche : negative ; 11 x 15 cm. | ||
| 502 | |a Dissertation (M.B.A.) --Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1998. | ||
| 504 | |a Bibliography: leaves 63-66. | ||
| 650 | 0 | |a New products |z Malaysia |x Marketing | |
| 650 | 0 | |a Pharmaceutical industry |z Malaysia |x Marketing | |
| 650 | 0 | |a Drugs |x Prescribing |z Malaysia | |
| 710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. |b Bahagian Pentadbiran Perniagaan. |
| 948 | |a 02/10/1998 |b 03/06/2002 | ||
| 596 | |a 1 | ||
| 999 | |a HF5415.153 LEE |w LC |c 1 |i A508301162 |d 23/1/2013 |e 23/1/2013 |l STACKS |m P01UTAMA |n 11 |r Y |s Y |t TESIS |u 22/10/1998 | ||