Consumers' attitudes toward TV advertising /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1998.
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| Subjects: | |
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| LEADER | 01212cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | u429713 | ||
| 003 | SIRSI | ||
| 008 | 890821s1998 my ab t 00 1 eng m | ||
| 035 | |a ACF-8443 | ||
| 040 | |a UMM |d UME | ||
| 043 | |a a-my--- | ||
| 090 | |a PN1992.3 |b M4Yon | ||
| 091 | |a Microfiche 14356 | ||
| 099 | |a 659.143-595 |b Yon | ||
| 100 | 1 | 0 | |a Yong, Li Li. |
| 245 | 1 | 0 | |a Consumers' attitudes toward TV advertising / |c Yong Li Li. |
| 260 | |c 1998. | ||
| 300 | |a vi, 68 leaves : |b ill. ; |c 29 cm. | ||
| 500 | |a Microfiche. Kuala Lumpur : University of Malaya Library, 1999. 1 fiche : negative ; 11 x 15 cm. | ||
| 502 | |a Dissertation (M.B.A) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 1998. | ||
| 504 | |a Bibliography: leaves 66-68. | ||
| 650 | 0 | |a Television advertising |z Malaysia | |
| 650 | 0 | |a Consumer behavior |z Malaysia | |
| 650 | 0 | |a Consumers |z Malaysia |x Attitudes | |
| 710 | 2 | 0 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. |
| 948 | |a 02/10/1998 |b 14/06/2002 | ||
| 596 | |a 1 9 | ||
| 999 | |a PN1992.3 M4YON |w LC |c 1 |i A508303768 |d 18/11/2012 |e 18/11/2012 |l STACKS |m P01UTAMA |n 44 |r Y |s Y |t TESIS |u 10/11/1998 | ||
| 999 | |a TESIS 659.143-595 YON |w LC |c 1 |i A510623248 |l DISCARD |m P09EKONOMI |r Y |s Y |t TESIS |u 20/12/2002 | ||