Consumers' attitudes towards direct marketing in Malaysia /

Consumers' attitudes towards direct marketing in Malaysia /

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Bibliographic Details
Main Author: Yap, Sook Neok
Format: Thesis Book
Language:English
Published: 1998.
Subjects:
Direct marketing > Malaysia
Consumers > Malaysia > Attitudes
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Description
Item Description:Microfiche. Kuala Lumpur : University of Malaya Library, 1998. 1 fiche : negative ; 11 x 15 cm.
Physical Description:58 leaves [append.] : ill. ; 29 cm.
Bibliography:Bibliography: leaves 54-58.

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