Brand name vs. country image effects : Chinese consumer evaluation of hybrid products /
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Main Author: | |
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Format: | Thesis Book |
Language: | English |
Published: |
1998.
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LEADER | 00716cam a2200205 a 4500 | ||
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001 | u458304 | ||
003 | SIRSI | ||
008 | 991117s1998 si a v 00 0 eng m | ||
035 | |a ACK-0142 | ||
040 | |a UMM | ||
090 | |a HB71 |b NUS 1998 Hu | ||
100 | 1 | 0 | |a Hu, Xiaohong. |
245 | 1 | 0 | |a Brand name vs. country image effects : |b Chinese consumer evaluation of hybrid products / |c Hu Xiaohong. |
260 | |c 1998. | ||
300 | |a v, 123 leaves : |b ill. ; |c 30 cm. | ||
502 | |a Dissertation (M.Sc.) -- National University of Singapore, 1998. | ||
504 | |a Bibliography: leaves 89-97. | ||
948 | |a 29/04/2000 |b 31/12/2002 | ||
596 | |a 1 | ||
999 | |a HD31 NUS 1998 HU |w LC |c 1 |i A509520290 |l B_KOM4 |m P01UTAMA |r Y |s Y |t TESIS |u 12/11/2002 |o .PUBLIC. BKOM 4 : 43716 |