Adapting marketing strategy to the ASEAN marketing environment : a case study of an American MNC marketing industrial valves /

Adapting marketing strategy to the ASEAN marketing environment : a case study of an American MNC marketing industrial valves /

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Bibliographic Details
Main Author: Lee, Thong Siang
Format: Thesis Book
Language:English
Published: 1986.
Subjects:
Valve industry > Asia, Southeastern.
Investments, American > Asia, Southeastern.
Marketing > Asia, Southeastern > Case studies.
Marketing > Asia, Southeastern > Management.
International business enterprises > Asia, Southeastern.
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100 1 0 |a Lee, Thong Siang. 
245 1 0 |a Adapting marketing strategy to the ASEAN marketing environment :  |b a case study of an American MNC marketing industrial valves /  |c by Lee Thong Siang. 
260 |c 1986. 
300 |a v, 116 leaves ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- National University of Singapore, 1986. 
650 0 |a Valve industry  |z Asia, Southeastern. 
650 0 |a Investments, American  |z Asia, Southeastern. 
650 0 |a Marketing  |z Asia, Southeastern  |x Case studies. 
650 0 |a Marketing  |z Asia, Southeastern  |x Management. 
650 0 |a International business enterprises  |z Asia, Southeastern. 
948 |a 16/03/1991  |b 27/11/2000 
596 |a 1 
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