Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective /

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Bibliographic Details
Main Author: Tong, Siew Fong
Format: Thesis Book
Language:English
Published: 2000
Subjects:
Online Access:http://studentsrepo.um.edu.my/id/eprint/1031
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100 1 0 |a Tong, Siew Fong. 
245 1 0 |a Brand awareness, usage & purchase patterns of hair shampoo :  |b a consumer behavior perspective /  |c Tong Siew Fong. 
260 |c 2000 
300 |a viii, 72 leaves :  |b ill. ;  |c 30 cm. 
502 |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2000. 
504 |a Bibliography: leaves 59-62. 
650 0 |a Consumer behavior. 
650 0 |a Brand loyalty  |z Malaysia. 
650 0 |a Shampoos. 
710 2 0 |a Universiti Malaya.  |b Fakulti Perniagaan dan Perakaunan. 
856 |f IARC:A511963905   |z  Click Here for Abstract and Table of Contents 
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