Brand personality extension : a categorization perspective /

مواد مشابهة

• Corporate brand extension value and the mediating effect of experience and brand personality
  بواسطة: Hassan, Hasliza
  منشور في: (2014)
• The effects of brand extension on original brand associations /
  بواسطة: Liau, Janet Su Shyan
  منشور في: (1996)
• Consumer evaluation of brand extensions
  بواسطة: Ning, Jessie Ting Ay
  منشور في: (2000)
• Brand name vs. country image effects : Chinese consumer evaluation of hybrid products /
  بواسطة: Hu, Xiaohong
  منشور في: (1998)
• The interplay between product concept and brand personality : effects on inferences and brand extensions /
  بواسطة: Kum, Doreen
  منشور في: (2003)