Segmentation and marketing strategy : a case study of company in the consumer lubricant business /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1988.
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| Subjects: | |
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| LEADER | 00901cam a2200253 4500 | ||
|---|---|---|---|
| 001 | u54750 | ||
| 003 | SIRSI | ||
| 008 | 900220s1988 si a v 00 1 eng m | ||
| 035 | |a AAF-8851 | ||
| 040 | |a UMM | ||
| 043 | |a a-si--- | ||
| 090 | |a HD9579 |b L83S55Che | ||
| 100 | 1 | 0 | |a Chen, Tik Lung. |
| 245 | 1 | 0 | |a Segmentation and marketing strategy : |b a case study of company in the consumer lubricant business / |c by Chen Tik Lung. |
| 260 | |c 1988. | ||
| 300 | |a vii, 123 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1988. | ||
| 504 | |a Bibliography: leaves 103-104. | ||
| 650 | 0 | |a Lubrication and lubricants. | |
| 650 | 0 | |a Market surveys |z Singapore |x Case studies. | |
| 650 | 0 | |a Consumers |z Singapore |x Attitudes. | |
| 948 | |a 16/03/1991 |b 27/11/2000 | ||
| 596 | |a 1 | ||
| 999 | |a HD9579 L83S55CHE |w LC |c 1 |i A010675513 |d 15/10/2001 |l STACKS |m P01UTAMA |n 21 |r Y |s Y |t TESIS |u 8/6/1992 | ||