Re-orienting marketing strategy to meet changing customer/market needs : a case study of a packaging manufacturer /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1989.
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| Subjects: | |
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| LEADER | 00890cam a2200253 4500 | ||
|---|---|---|---|
| 001 | u55026 | ||
| 003 | SIRSI | ||
| 008 | 900220s1989 si v 00 1 eng m | ||
| 035 | |a AAF-9160 | ||
| 040 | |a UMM | ||
| 043 | |a a-si--- | ||
| 090 | |a HF5415.13 |b Che | ||
| 100 | 1 | 0 | |a Chee, Choon Hock. |
| 245 | 1 | 0 | |a Re-orienting marketing strategy to meet changing customer/market needs : |b a case study of a packaging manufacturer / |c Chee Choon Hock. |
| 260 | |c 1989. | ||
| 300 | |a viii, 120 leaves ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- National University of Singapore, 1989. | ||
| 504 | |a Bibliography: leaves 119-120. | ||
| 610 | 2 | 0 | |a Island Can Ltd. |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Package goods industry |z Singapore. | |
| 948 | |a 16/03/1991 |b 25/11/2000 | ||
| 596 | |a 1 | ||
| 999 | |a HF5415.13 CHE |w LC |c 1 |i A010688447 |d 28/4/2008 |e 28/4/2008 |l STACKS |m P01UTAMA |n 17 |r Y |s Y |t TESIS |u 23/10/1991 | ||