The moderating effects of mood in print advertising /

Saved in:
Bibliographic Details
Main Author: Cheng, Peng Sim
Format: Thesis Book
Language:English
Published: 2001.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xvi, 232 leaves : ill. ; 30 cm.
Bibliography:Bibliography: leaves 184-195.